AUTOXLOO - Services :: Top Internet marketing tools, software, strategies tips and information for marketing your products or services on the internet.

How to drive more traffic to your web site:

1. Search Engines & Directories Using the services of a professional Search Engine Marketing Company ensure that your web site is properly positioned in USA search engines & directories. People that arrive at your web site via search engines are usually very well motivated individuals that have searched for a particular product or service and are therefore very likely to make an enquiry;

2. Advertise on quality industry web sites / portals. The best place to advertise a web site is on the Internet! Advertising your company on a popular, industry specific, portal web site will dramatically increase traffic to your site. As with search engines, visitors from this type of site are highly motivated and can take immediate action by visiting sites of interest;

3. Email stationery / signature files. Ensure that every email sent by your company includes a link to your web site. Electronic stationery simply enables your company branding and logos to appear on your electronic communications, such as emails. Most companies use carefully created corporate letterheads establishing that professional image. However, millions of emails are sent every hour with either no company logo or, even worse, no company name! We can create a range of electronic stationery for your company that is consistent with your standard letterheads. What is electronic stationery? Electronic stationery simply enables your company branding and logos to appear on your electronic communications such as emails. Most companies use carefully created corporate letterheads establishing that professional image. However, millions of emails are sent every hour with either no company logo or, even worse, no company name!

4. Company stationery. Include your company web address on all company stationery including letterheads, business cards, compliments slips and brochures;

5. Traditional media / advertising. Ensure that all of your traditional advertising includes your company web address;

6. Reciprocal links. Exchange web site links with other companies. This will increase your exposure and also improve your “link popularity” Search engines such as www.google.com place great importance on link popularity;

7. Website content / free services. Offer information or tools on your web site that others will find useful. e.g. Tax calculator or general, un-biased help and advice;

8. Email newsletter. Capture email addresses from enquiries on your web site. Provided you have permission your email newsletter / product updates should be well received;

9. Newsgroups. Most industries will have a newsgroup or discussion forum on the Internet. If you contribute regularly with useful advice (as opposed to just plugging your company) people will gradually become familiar with, and gain trust in, your company. Let your signature at the bottom of your comments do the marketing for you;

10. Email lists. The best email lists will usually be the ones that you have built yourself, but direct marketing to customers or individuals that have expressed an interest in your company / services can be very cost effective.

What makes a good web site?

A good web site should be easy to navigate, create a professional image, and be easy to find. You may have the most credible, fantastic web site but without effective marketing all you have is the equivalent of a satellite office in the middle of the desert! People will judge your company by your web site. A badly designed web site will almost certainly cost you more in lost business that the web site itself or the money you “saved” by taking short cuts. A good web site need not cost a lot of money, but always use the services of a professional web site design company. Lots of factors should be considered including:
- Browser compatibility;
- Search engine friendliness;
- Color schemes;
- Ease of updating the site;
- Text legibility;
- Download speed.